Read BookThe Designful Company How to build a culture of nonstop innovation

[Download PDF.2peN] The Designful Company How to build a culture of nonstop innovation

[Download PDF.2peN] The Designful Company How to build a culture of nonstop innovation

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“The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history.This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.” Excerpts from The Designful Company(Click images for larger versions) Heitger Consulting. Group of Experts Literaturempfehlungen Bartlett C. A. & Ghoshal S. (2002). Managing Across Borders. Boston: Harvard Business Press. Birkinshaw J. [et al] (2003). The Future of The Multinational Company. References - Visualising Data 100 Diagrams That Changed the World by Scott Christianson: Design As Art by Bruno Munari: The Design of Everyday Things by Donald A. Norman: Design for the Real ...
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